Will initially started Crossfit after trying a session for pre-season training with his rugby team. After seeing that most of the girls were stronger than him and loving the atmosphere, he realised he needed more of this.

He soon joined CrossFit Cheltenham as a coach, and a year after entering he opened his own box with business partner Fraser; Bullpen Fitness.

Will has competed at CrossFit regionals 3 times, with two 9th place overall finishes and an event win. He has won multiple local and international competitions and continues to be a leading athlete on the UK CrossFit scene.